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News | About Us | Affiliations | Careers/Jobs | Why WFC | LocationsSearch Engine Optimization: Quit Guessing and Find Out More
If you answered yes to at least two of those questions, then this blog will provide you insight into what you are hiring someone to do and what that someone should avoid.
What Does SEO Mean?
Search Engine Optimization a/k/a SEO is the means of ensuring that the content on your website is created in such a way that it is ranked highly on the Search Engines, such as Google and Yahoo.
Many times the best approach to learning how to do something right is to first examine those things that are abjectly wrong. In support of that position, we researched the issue of what exactly should be avoided to increase search engine optimization success. Guess what? We found many tips that allow us to advocate this learn from your mistakes approach most of which share a fundamental theme. (to be revealed at the end of the blog!)
Don’t Litter with Links
One of the more interesting tips might seem to be against the cohesive nature of the Internet itself, but it is something we definitely want to warn you about before it mars your ability to reach the mecca that is optimization. Links to link networks. You have heard of them and seen them on other sites. The spiders that are scanning the web pages have seen them too; and they are not happy. Not at all! The spiders see that you have linked to the network of links will shortly be writing you a small note to let you know that you have been deemed a link spammers and treated accordingly.
Oops. Do it Again- Vary your Page Titles and Meta Tags
After working tirelessly to get your website up, do not forget to make your page titles and meta tags unique. One of the worst things that you can do is to create titles and tags that are full of the same terms or worst yet your company name ad nauseum. Other things to avoid are having titles and tags that are relevant to your web page. Just like you open your web pages with a call to action, you titles should also reflect that same type of motivational writing. Do not leave anything to chance! Remember the search bots get bored too: they need excitement so provide it or beware of their wrath as your web traffic will be impacted adversely if they find your titles less than scintillating.
Keep out! Robots not allowed!
If you had a robot.txt file on your site while beta testing and failed to remove it. It might explain the abject absence of ranking of your site. Similarly, the no index tag also can make your site basically a closed door, which robots cannot open. Remember robots are like those really cool kids that with whom you went to high school. You have to make a good impression or your risk being ostracized, and robots do not want to go anywhere they are not welcome. You give them the cold shoulder, and they will give it right back.
Less is More!
It really is. Search engine web crawlers a/k/a robots do not like too much of anything. Moderation is key! Just like you can have too much keyword density, you can have too many bells and whistles. Too many images, too many audio files, all will adversely impact your ranking. Remember, Search Engine Optimization Is Much More Than A Cookie Cutter Formula.
These are just a few of the things you should keep a look out for on your website. The SEO process is just that a living-breathing process which requires knowledge and the ability to effect changes just as Google’s algorithm changes: It is by no means a static undertaking.
Learning about Search Engine Optimization is a life-long discipline. There are classes and certifications available at a pretty penny. Rather than reinventing the wheel, why not talk to us about what we can offer you in terms of results. Our SEO packages can be customized to meet the unique needs of your business.
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News | About Us | Affiliations | Careers/Jobs | Why WFC | LocationsSearch Engine Optimization: Quit Guessing and Find Out More
- Want to get your website ranked high by search engines?
- Ready to “hire” someone to do it for you?
- Want to first understand what it is you are hiring them to do?
If you answered yes to at least two of those questions, then this blog will provide you insight into what you are hiring someone to do and what that someone should avoid.
What Does SEO Mean?
Search Engine Optimization a/k/a SEO is the means of ensuring that the content on your website is created in such a way that it is ranked highly on the Search Engines, such as Google and Yahoo.
Many times the best approach to learning how to do something right is to first examine those things that are abjectly wrong. In support of that position, we researched the issue of what exactly should be avoided to increase search engine optimization success. Guess what? We found many tips that allow us to advocate this learn from your mistakes approach most of which share a fundamental theme. (to be revealed at the end of the blog!)
Don’t Litter with Links
One of the more interesting tips might seem to be against the cohesive nature of the Internet itself, but it is something we definitely want to warn you about before it mars your ability to reach the mecca that is optimization. Links to link networks. You have heard of them and seen them on other sites. The spiders that are scanning the web pages have seen them too; and they are not happy. Not at all! The spiders see that you have linked to the network of links will shortly be writing you a small note to let you know that you have been deemed a link spammers and treated accordingly.
Oops. Do it Again- Vary your Page Titles and Meta Tags
After working tirelessly to get your website up, do not forget to make your page titles and meta tags unique. One of the worst things that you can do is to create titles and tags that are full of the same terms or worst yet your company name ad nauseum. Other things to avoid are having titles and tags that are relevant to your web page. Just like you open your web pages with a call to action, you titles should also reflect that same type of motivational writing. Do not leave anything to chance! Remember the search bots get bored too: they need excitement so provide it or beware of their wrath as your web traffic will be impacted adversely if they find your titles less than scintillating.
Keep out! Robots not allowed!
If you had a robot.txt file on your site while beta testing and failed to remove it. It might explain the abject absence of ranking of your site. Similarly, the no index tag also can make your site basically a closed door, which robots cannot open. Remember robots are like those really cool kids that with whom you went to high school. You have to make a good impression or your risk being ostracized, and robots do not want to go anywhere they are not welcome. You give them the cold shoulder, and they will give it right back.
Less is More!
It really is. Search engine web crawlers a/k/a robots do not like too much of anything. Moderation is key! Just like you can have too much keyword density, you can have too many bells and whistles. Too many images, too many audio files, all will adversely impact your ranking. Remember, Search Engine Optimization Is Much More Than A Cookie Cutter Formula.
These are just a few of the things you should keep a look out for on your website. The SEO process is just that a living-breathing process which requires knowledge and the ability to effect changes just as Google’s algorithm changes: It is by no means a static undertaking.
Learning about Search Engine Optimization is a life-long discipline. There are classes and certifications available at a pretty penny. Rather than reinventing the wheel, why not talk to us about what we can offer you in terms of results. Our SEO packages can be customized to meet the unique needs of your business.
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